Unconscious People...

Unconscious people—and many remain unconscious, trapped in their egos
throughout their lives—will quickly tell you who they are: their name,
their occupation, their personal history, the shape or state of their
body, and what-ever else they identify with. Others may appear to be
more evolved because they think of themselves as an immortal soul or
divine spirit. But do they really know themselves, or have they just
added some spiritual-sounding concepts to the content of their mind?
Knowing yourself goes far deeper than the adoption of a set of ideas
or beliefs. Spiritual ideas and beliefs may at best be helpful
pointers, but in themselves they rarely have the power to dislodge the
more firmly established core concepts of who you think you are, which
are part of the conditioning of the human mind. Knowing yourself
deeply has nothing to do with whatever ideas are floating around in
your mind. Knowing yourself is to be rooted in Being, instead of lost
in your mind.

Eckhart Tolle - A New Earth p.186